Creating a Strategy

I WANTED TO SCREAM AT MY COMPUTER… ⠀

So much advice from marketing “experts” online.⁠⠀⠀

CREATE A LEAD MAGNET. WRITE ENGAGING CAPTIONS. POST REGULARLY. STORIES! BETTER LEARN FB ADS. WEBINARS ARE WHERE IT’S AT. START A YOUTUBE CHANNEL. DO QUIZZES TO BOOST ENGAGEMENT.⁠⠀⠀

Oh. Em. Gee. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠⠀

Are you overwhelmed with all the advice out there on what you “should” be doing to grow your business and build your online presence?⁠⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠⠀

For a solo mompreneur, I can tell you that all this advice leads to what I call the “whack-a-mole” approach. Remember that game at Chuck E Cheese where they pop up and you bash the little bastards with a foam hammer? (PETA, please don’t send me hate comments. It’s just a metaphor).⁠

The point is:⁠⠀

YOU NEED A STRATEGY⠀⠀⠀⠀⠀⠀⠀⠀⁠⠀

Don’t just do what’s trendy or seems like a good idea at the time. It can start to feel like you’re just randomly swinging a foam bat at all the marketing moles that pop up. But, maybe for you, your business and life, focusing on just one or two things would actually start to build some momentum.⁠⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠⠀

Ask yourself this:⁠⠀

Will this thing (ad, post, content etc) be of service to my core audience?⁠⠀
How does it reach them?⁠⠀
Does it help create connections? Education? Inspiration?⁠⠀⠀⠀⠀⠀⠀⠀⠀⁠⠀

Only when you can answer these with a big YES, then do the thing. I find it’s best to plan it out in advance. Not saying I’m always 100% on my game with pre-planning, but when I do it, wow is life less stressful in the online space.⁠⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠⠀

What works for you and your business? What doesn’t?⁠

Jessica Depew

I'm Jess. I'm an attorney, writer, CEO, yoga teacher and a heart-centered mom of three. I'm dedicated to helping you grow your business alongside your family and be the person you most want to be. If you're curious about my background and how I came to do what I do, here's the riveting story (get your popcorn ready)... I'm a born and raised Texas girl (hook 'em!) bred with equal parts no-nonsense discipline and sweet southern charm. I'm a preacher's kid and an obsessive self-development junkie who spends time reading, teaching, writing and coaching heart-centered business women in building their online empires. Ironically, I try to spend as much time offline as possible. I love chick-fil-a waffle fries and I can rap every word of "Ice, Ice Baby" on demand. I've owned and helped run multiple businesses over the past 20 years—law firms, yoga studios, tech companies and cyber forensic startups—just to name a few. I'm honored to have been named one of Southeast TX's "Top 40 Entrepreneurs Under 40" and my 12 YO has assured me that I'm "legit pretty cool for a mom". Through years of teaching and coaching women in business, leading retreats around the world and creating life-changing programs and courses, I help women like you dream big, clear mental-emotional blocks and finally take action that creates results.